Web Development
Building trust and securing lifetime customers begins by providing an exceptional experience for your audience on every end. With our team of skilled developers, we can help you build and maintain a user-friendly, functional, and secure website people would love.
Features of an Efficient Website
Structure
This refers to the organization of content and links between pages on your website. It’s how the subpages on your website are connected. You need to get this right because it affects both user experience and your website’s rank on search engine results pages (SERPs).
A well-structured website will aid easy navigation for users. This will increase the time users spend on your site.
A good structure also ensures that search engine crawlers can properly index your pages. Improved dwell time and better page indexing will produce higher site ranking on SERPs. This means you can generate more leads and improve your conversion rate.
Responsiveness
It’s how well your website performs on various devices, including mobile ones. An efficient website is responsive: it adapts to varying screen sizes. This ensures visitors using devices other than personal computers can also interact with your content easily. With this, they are more likely to move down your sales funnel and later become customers.
Load Time
Your page load time is the time it takes for a web page to display its full content. Users want information quickly and won’t linger if your pages are taking too long to load. In fact, this could force them to abandon a purchase.
Functional websites have web pages with short page load time. Visitors get what they want without any hassles. This encourages them to interact with much of your site’s content and are likely to return regularly.
Search Engine Optimization (SEO)
An efficient website is deliberately optimized for search engines. While all of the previous qualities contribute to a site’s rank on SERPs in some way, there are actual SEO practices. Many of these measures are popular among SEO specialists but not so much with web developers. Therefore, they serve as the ace some top websites use in trumping their competitors.
How we can Help You
Stratwell Strategic Solutions is a content marketing agency in Toronto that has years of experience in web development. Our developers aren’t just skilled at coding but also have a deep understanding of other key web development and SEO practices to support our web development services.
You can have a site that functions properly, ranks highly on SERPs and offers users a seamless experience. These are all factors that can help you to achieve your digital marketing goals and improve your bottom line. Contact us and let us help you build a website that converts.
