Social Media Management
Maintaining a strong social presence will help you get new leads, stay in touch with your audience and build lasting relationships. By driving relevant conversations, we can use social media to help you achieve your business goals.
Benefits of Building a Social Presence
• Build Brand Awareness and Recognition: Maintaining a strong social presence is a cost-effective way to market your business. Social platforms open you up to various audiences and you can use targeted messages to get them to notice your brand. What’s more, staying consistent on such platforms will help your business remain top-of-mind.
• Get valuable marketing insights: Social listening allows you to pay attention to what matters to your audience. Many social channels also offer relevant data about your audience. Using these insights, you can optimize your marketing efforts for better results.
• Generate leads and boost sales: From getting people to notice you, you want to ensure your business piques their interest. Social media can help you do this. Through your activities, prospects can see what you stand for and express interest in your product or service.
• Improve customer service: You’re in business to get and keep customers. There’s no better way to foster customer loyalty than by offering impeccable customer service. Through social channels, you can address your customers’ grievances, offer them quick solutions and satisfy them.
Managing Social Media
Building an online presence for your business doesn’t come easy. The entire process includes many moving parts.
Social management is the glue that fits and keeps all these parts together so you can achieve your goals. It’s the process of creating, scheduling, publishing and analyzing social media content. It also covers your interactions with your audience.
Growing your business with social media depends on how well you can manage your activities on these channels.
How to Manage Your Social Channels Effectively
Effective social media management will require you to create a social media strategy. It’s what will guide your activities on every channel.
• Identify your goals: You will have to answer questions like why you are on social media. Also, ensuring that your goals are SMART (Specific, Measurable, Achievable, Relevant and Time-bound) will be helpful.
• Know your audience: You aren’t on social media to connect with everyone. So define your target audience and find out all you can about its members. Your insights will determine what social sites you’ll go on, the types of content you’ll publish and your posting schedule.
• Create quality content regularly: Discovering what your audience wants through research is just half of the equation. To stand out and be heard above all the noise, your publishing efforts need to be creative and consistent.
• Engage people: Don’t talk at people, have conversations with them. Post and interact with the intent of building relationships and people will pay attention to you.
• Optimize your accounts: This involves putting up distinctive and catchy profiles and positioning yourself for maximum visibility.
How We Can Help You
Your activities on social media should drive business growth in some way. For this to happen, your approach to social media management should combine both strategy and creativity. This is where our social media marketing services come in.
Stratwell Strategic Solutions is a content marketing company in Toronto that integrate social media services as part of our overall marketing efforts. We work with businesses to create and execute tailored and unique plans to connect with their audience online. Our social media management services include audience research, content creation and performance analysis.
Contact us today and let us help you build a profitable social media presence for your business.
