Search Engine Optimization

The exceptional solutions and content you offer deserve to be seen by the people you serve. With our cutting-edge SEO skills, we can position your website for optimal visibility and organic traffic.

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving organic traffic to your website from search engine result pages (SERPs) by boosting your rank on these pages. It involves all the techniques you would use to ensure your site features in the first few results for a search engine query related to your business.

SEO has two main branches: on-page SEO and off-page SEO.

• On-page SEO: This covers the measures you take within your website to boost its rank on SERPs. With On-page SEO, you’re adjusting factors related to the overall structure of your website or just individual web pages. You will direct your efforts to improve elements like:

Your content and all its components including keywords, headings, meta descriptions, title tags, etc.
Your website’s structure and user-friendliness: You will focus on optimizing factors like the site’s responsiveness and page load speed.

• Off-page SEO: Here, you’re looking at the factors outside your website which affect its rank on SERPs. You have less control over these factors but there are still measures you can take to ensure you tilt the scales in your favour. Such practices include building and requesting for backlinks, guest posting, etc.

Why Should You Care About SEO?

Your website is a vital part of your digital marketing structure and SEO improves it in several ways:

• It offers top visibility in organic search results: Websites generally get more traffic from organic search results than from paid ads. So if you can rank highly on SERPs using SEO, you will improve the quality and quantity of traffic going to your site.

• SEO provides an affordable way to direct regular traffic to your site: With SEO, your web pages can rank highly for specific keywords. They will stay that way as long as you maintain your website. It’s a sustainable and cheap way to keep gaining attention, unlike paid ads that require constant funding.

• It ensures your website provides great user experience: A big part of SEO is improving the performance of a website. Doing this will not only boost your SERPs rank, but it will also improve your chances of having returning visitors.

SEO and Content Marketing: Creating a Strategy

Content marketing and SEO depend on each other. Without SEO, your content marketing efforts stemming from your website would prove futile.

Prospects will not find marketing materials you’ve created and will remain outside your reach. In the same vein, without quality content, SEO is impossible.

The relationship between content marketing and SEO marketing shows the need for a strategy that takes both elements into account. In other words, you need an SEO content strategy. Here’s how to do that:

Outline content topics relevant to your audience
Research relevant keywords connected to these topics
Create quality content (SEO content) around the outlined topics using relevant keywords
Create a plan for gaining backlinks
Keep measuring and improving your website’s performance

How We Can Help You

As you can already imagine, SEO is multifaceted. On top of that, search engines keep changing their algorithm. These factors make it difficult for businesses to handle other operations while leveraging SEO. But you don’t have to be in this position.

Stratwell Strategic Solutions is a content marketing agency in Toronto that integrate SEO with our marketing strategies. With our knowledge of the best SEO practices, we can take the job off your hands and deliver optimal results.

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Search Engine Optimization