Pay Per Click Management
By developing a comprehensive content strategy, we will help you to create effective PPC campaigns tailored to your targeted personas and matching their buyer’s journey. With us, you can get real value for your money from PPC campaigns.
What is Pay Per Click (PPC)?
It’s a form of digital marketing where businesses pay an advertising platform each time their ads are clicked. The idea behind this is simple. People spend time using search engines and scrolling through social media.
These platforms have their attention and businesses want that. As such, marketers run ads on these channels to reach their audience. With PPC, such ads link back to a business’ landing page or website. Once clicked, a fee goes to the advertising platform.
Top PPC Ad Platforms
Google Ads (formerly AdWords)
This is by far the biggest and most popular ad platform. Google Ads holds about 78% of the global PPC market share and for good reason too. The search engine gets 3.5 billion daily searches.
This impressive reach alongside the many ad formats the platform offers has made it marketers’ top PPC advertising option. While Google offers a wide reach, displaying ads for certain keywords can be costly due to fierce competition.
Facebook Ads
With over 2 billion users, Facebook is the biggest social network. Using Facebook Ads, marketers can target specific audiences based on their ages, locations, interests and online habits.
This offers a more focused approach to PPC advertising and opens the door for more conversions. Also, getting your ads seen on Facebook is easier since they automatically appear in your target audience’s news feed.
LinkedIn Ads
LinkedIn houses more than 500 million professionals. Its PPC ad comes in the form of sponsored posts as is the case with other social channels that offer PPC advertising.
It allows you to target business decision-makers using criteria like job title, company, etc. This makes the platform perfect for B2B companies.
Importance of PPC
When done correctly, PPC advertising can prove to be money well spent. Here are a few of the benefits it offers:
• A way to get value for your money since you only pay when users click on your ads
• You can track and measure campaign results
• There’s the chance to carry out targeted campaigns and reach your desired audience
• It supplies data from clicks, impressions and conversions that you can use to make informed marketing decisions in the future
• Increased brand visibility and reach
• It’s not hindered by metrics like search engine rankings, the number of fans or followers, etc.
How We Can Help You
Running successful PPC campaigns is dependent on factors ranging from the quality of your keywords to that of your landing pages. There’s also the aspect of optimizing your ads for the selected channel. With all these demands, carrying out an effective marketing campaign could be tasking and fruitless without a skilled PPC manager.
Stratwell Strategic Solutions is a content marketing agency in Toronto that can help you with your pay-per-click campaigns. We’ll use our wealth of expertise and experience to help you plan, execute, measure and optimize your PPC campaigns.
Contact us and get the best results from your PPC advertising efforts.
