Content Marketing
Stratwell Strategic Solutions is a content marketing agency in Toronto. We focus our digital marketing efforts on creating strategic and effective content. With our comprehensive package, we plan, create, distribute, and monitor content for your website, social channels and email campaigns.
What is Content Marketing?
Content marketing is creating and distributing valuable information to a specific audience to engage and convert them into leads and customers. The vital elements of this definition include:
• Value: Content marketing looks to provide value to an audience. Value is the benefit people derive from content. Such benefits include; education, entertainment or inspiration. It’s worth noting that the audience defines what’s valuable and not the brand.
• Consistency: For businesses to make the most of content marketing, they need to commit to it and show up for their audience regularly. This is what builds trust, nurtures relationships and drives profitable customer action.
• Specific audience: Businesses are to create content for a well-defined group of people. This will ensure that their efforts are focused and effective.
• Engagement and Conversion: With content marketing, the goal is to build a bond with your audience and then leverage this bond to grow your business. So the aim is to turn visitors into followers and followers into long-term customers.
What is Content?
Content is any piece of information. In content marketing, information is packaged in various forms. This provides variety for the audience and helps the business choose the most effective means to share some details. Some examples of content forms include:
- Blog posts
- White papers
- Cases studies
- Reports
- Guides
- eBooks
- Infographics
- Videos
- Photos
- Podcasts
Why Content Marketing?
Content marketing is a type of inbound marketing that draws audience to your product or service rather than forcing it on them. When you educate, inspire, or entertain people, they give you permission to market to them. They are more receptive to your messages and are more likely to trust you. With content marketing, you can initiate and nurture profitable relationships with your leads and customers.
• Build trust with your audience: People buy from those they like and trust. And they trust those they believe they know. By creating and sharing valuable content often, you can build brand awareness and prove your expertise to the public. Both factors will help foster trust with your target audience.
• Generate quality leads: Before making buying decisions, savvy buyers conduct research. They want to know what options are on the market and which ones best suit their needs. With quality content, you can attract such inquirers and guide them through your sales funnel.
• Improve search engine visibility: Creating content that people crave is a great way to rank high for organic search and draw traffic to your site. What people want are answers to their questions, candid reviews and not just sales pitches. Content marketing helps you offer such useful content, earn top spots on results pages, and attract your target audience.
• Optimize your digital marketing efforts: All your online marketing efforts revolve around content. By offering value first and doing it regularly, you can generate leads in a more cost-effective way compared to opting for paid ads on social media and other platforms.
How We Can Help You
If you aim to drive business growth by telling great stories then we are the content marketing agency for you. Located in Toronto, our team of professionals oversees the entire inbound content marketing process including strategy development, content creation, content distribution, and performance analysis.
We offer a full-service package that will meet all your content marketing needs. Schedule a free consultation with us and see how we can help you to achieve your marketing goals.
