Content Development
Using the best storytelling and communication skills, we can help you create content that delights your audience. From eBooks to blog posts, infographics to whitepapers, with us you can find your stories and tell them to attract your prospects.
• You need content for profitable social media marketing campaigns
• You need content to rank highly and get found on search engines
• Quality content drives the success of paid ads
The list goes on. You can consider content as the currency with which you purchase the attention of people online and motivate them to take desirable actions.
But this currency is only as valuable as your audience considers it to be. This is why not all content convert and why some command better results than others.
Features of Content that Converts
The next logical question to ask is what does quality content look like? What features does your branded content need to have to attract the right audience and convert them over time?
Below are the key elements of effective content:
• Valuable – it provides something that matters to your audience. This could be answers to nagging questions, entertainment or useful information.
• Engaging – it grabs attention and encourages the audience to interact with it in some way.
• Targeted – it is directed at a specific and defined audience. It talks to someone in particular and this is reflected in its structure, tone and language.
• Original – it has a unique spin that endears you to your audience. Originality is the reason your audience comes to you in particular for the content you produce.
• Optimized for its delivery channel – effective content maximizes the features of its delivery medium. If it’s going on your blog, then it’s search engine optimized (SEO). If it’s going on your social media page then it contains vital keywords and is delivered with relevant hashtags.
How we can Help You
Many large organizations have their own content marketing department with blog writers and other content creators. This often requires huge funding. Rather than hiring and building your team internally, our team of seasoned content writers and strategists offer result-oriented services which are also cost-effective.
Stratwell Strategic Solutions is a content marketing company in Toronto that specializes in content development. We approach content creation with a strategic mindset.
Work goes into understanding your audience and what form of content will most appeal to it. We then set out with clear goals in mind and implement our plans.
We will create tailored key performance indicators (KPIs) for your firm so we can adjust our methods to obtain maximum results. Contact us today and let us help you grow your business through well thought-out and well-developed content.
