In digital marketing, setting up a website isn’t the biggest challenge. Rather, it’s how to increase website traffic and consequently, draw in the kind of people that are keenly interested in your products and services.
Attracting more visitors to your website is one of the most cost-effective ways to generate sales leads. However, it’s not enough to build a great website. To increase website traffic, you will need a solid strategy.
There’s lots of information, tools, and courses online on how to increase traffic to your website. We’ve rounded up 10 proven strategies you can use to increase website traffic.
10 proven strategies on how to increase website traffic:
- Great Content
- Have a Fast and Responsive Website
- Improve Your SEO
- Social Media
- Guest-blogging and Posting on Popular Platforms
- Community Engagement
- Email Marketing
- Lead Magnets
- Contests and Giveaways
- Paid Traffic
1. Great Content
You may already have heard the saying “content is king.” A website isn’t only about the look and feel of it. Having great content means that people will keep coming back.
Not only will they engage with your content, they will also share it on your behalf across social media channels. They will essentially provide your website with free, invaluable advertising.
Therefore, you will need to write great copy. Try different formats, conduct regular updates on your evergreen content, and repurpose your content as needed. In essence, you’ll need a content strategy to keep the website fresh and insatiable for your visitors.
You may read more about how to create effective content here.
2. Have a Fast and Responsive Website
Having a website with a responsive design means that your content will be dynamic and will automatically adjust to your visitors’ screen size, whether it’s for smartphones, tablets, desktop computers, or laptops.
Therefore, a responsive website will give your users a great experience as they navigate through it because they won’t lose out on any features. Your website will experience lower bounce rates and an overall increase in mobile traffic, both of which are critical factors in SEO rankings.
3. Improve Your SEO
A great majority of consumers carry out an online search for a service or a product to buy. They’ll probably hit Google, Bing, or any other search engines for more information about a product before they make a purchase. Therefore, optimizing your content for search engines is absolutely critical.
Improving your SEO rankings isn’t the easiest of tasks but it’s incredibly rewarding. Begin by conducting an SEO audit to identify areas that need urgent attention. Other important areas to improve include making more SEO-friendly content (on-page SEO), improving site navigation, improving metadata, and inbound and outbound links.
Setting up a SEO content marketing strategy is critical to your success. You may find out more from our blog post here. For link building strategies and increasing your website authority to rank on search engines, please check out our blog post here.
4. Social Media
Many marketers now use social media platforms such as Twitter, Instagram, Facebook, Pinterest, and LinkedIn to drive more traffic to their websites and consequently, generate more leads.
Organic social media growth is mostly free, but you’ll need a solid social media strategy to drive traffic to your website.
5. Guest-blogging and Posting on Popular Platforms
One of the best ways to get free targeted website traffic is to write a guest post for a popular blog or blogging platform such as Medium.com. But it isn’t enough to just write a great article.
You will have to craft the article in such a way that it compels readers to visit your website. Other than writing great copy, here are a few more guest-blogging tips that can increase website traffic:
- Write a killer headline
- Create a landing page on your website for that specific audience
- Show that you are an authority in the subject
- Write a compelling and concise byline
- Community Engagement
More engaging content = More engagement. It may sound overly simplistic but it’s the core principle behind great online experiences.
Online communities particularly enrich the web experience and help build stronger relationships. From a marketing perspective, strong relationships mean more engagement, more potential customers, and more website traffic.
You can build your own communities around your products and services by establishing what your potential customers have in common and educating them or answering important questions. For this you’ll have to implement a commenting system or create dedicated forums where visitors can comment or ask questions. You can also participate in existing and more established community forums such as Quora or Reddit.
7. Email Marketing
Email marketing is an important component of content marketing. It helps nurture prospects and re-engage existing clients.
A simple, well-crafted email blast can lead to a spike in free targeted website traffic. It may be as simple as an introduction of a new product or an update to a service.
While there’s no perfect email-sending frequency, too many emails can have a negative impact on people’s overall perception of your firm. You will require a deeper understanding of your audience and why they subscribe to your list to find the ideal email frequency for them.
Want to get started on email marketing? Check out our blog post here. For more information about its dos and don’ts, you may check out our post here.
8. Lead Magnets
Digital marketers use lead magnets as incentives, typically freebies such as tutorials, eBooks, webinars, etc. for potential buyers to opt in using their email addresses and other contact information. Lead magnets helps grow your contact database and consequently, contribute to your overall strategy for driving traffic to your website.
Check out our blog post on lead magnet ideas that helps to convert leads in every stage of your digital marketing funnel.
9. Contests and Giveaways
Well-designed contests, giveaways, and promotion campaigns can significantly increase website traffic. You’ll need a well-crafted landing page where the targeted traffic will first interact with your website.
Similar to lead magnets, contests and giveaways will also help build your email list as more and more people sign up, and also generate more high quality leads that you can engage with after the contest is finished.
10. Paid Traffic
If you have a budget, there are a number of tools and strategies you can use to increase website traffic. They include paid (social media) ads, native ads, or the use of influencers who will endorse your products and drive traffic to your website by sharing links to targeted pages.
You may check out our blog post on online paid advertising here.
Conclusion
As you work to increase traffic to your website, you should analyze the data from whichever strategies you chose to use because certain elements can impact the effectiveness of your campaigns. Conduct regular A/B testing to find out which methods provide the best engagement with your target audience so that you can continue to improve the conversion rate of your marketing efforts.
Finally, not all web traffic is equal. Presenting the right information to your targeted audience at the right time should be a key consideration when planning your overall strategy for driving traffic to your website.
What is your experience in driving traffic to your website? Please feel free to share your thoughts in the comment section below.
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Other Related Blog Posts:
- A Simple 4-Step Guide to Creating Effective Content
- 7 Simple Steps to Setting Up a SEO Content Marketing Strategy
- 9 Easy Ways to Build Links to Your Website and Establish Authority
- Email Marketing Made Simple: Getting Started
- 9 Email Marketing Dos and Don’ts
- 18 Lead Magnet Ideas To Help You Convert Leads for Every Stage of your Digital Marketing Funnel
- An Introductory Guide to Online Paid Advertising
Alan Lo, Managing Partner of Stratwell Strategic Solutions, brings a decade of entrepreneurial and business development experience. Early in his career he was instrumental in building out the distribution channels of a real estate investment firm with over $2 billion in AUM. He has then founded an investment company in 2014 which he successfully exited in 2019.
4 Comments
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I am glad that you found the post helpful!
Very well written!
Thanks Shelly!